M.S. Apothecary (EST 2009) is a private showroom and Apothecary located in the heart of NYC.
It has remained one of the world's best kept secrets even though it continues to be frequented by some of the world's most influential names and written up in countless articles of Vogue, CR Fashionbook, The New York Times, Marie Claire, Glamour, People Stylewatch, Refinery 29, Cosmopolitan and more.
M.S. stands for Mary Schook, the Willy Wonka of all things beauty, who happens to be a licensed esthetician who has performed over 25,000 treatments over the last decade and one of the world's most innovative product formulators. Schook has also been a major game-changer when it comes to beauty discoveries and innovations. She is THE pioneer of lash extensions in the U.S., spearheaded the Korean beauty craze that has gone viral across the globe since the mid 2000's, introduced airbrush makeup to fashion via the theater, pioneered the use of stem cell growth factor treatments in the U.S. and has most recently been trailblazing antioxidant regulations in cosmetic formulations (not raw materials).
Mary Schook, originally a top fashion and special effects makeup artist, developed M.S. Apothecary because she saw a need to bring time-tested and proven specialty products and services to the public, which include customized formulations, one-of-a-kind gifts and an overall unique customer experience. M.S. Apothecary also houses Lash Cult® (Temporary Lashes, Services and Training), Liquid Gold By Mary Schook, Rewind Beauty Fitness Center and Beauty By Mary Schook, LLC (by membership only). M.S. Apothecary is available B2B by appointment only, but M.S. Apothecary offers an assortment of products for the general consumer online at www.msapothecary.com